Lancel celebrates love with "Daligramme"

It all starts to love. And also to Lancel, all started with a love story. The love of Dalí, Gala, his muse, his great love. It was the summer of 1929 when they met during a visit to Cadaquès again and it was love at first sight. She was the woman that he "had dreamed and had already painted even before you know it". A story as there are few. A passionate love, insane, surreal art, letters and crazy stuff. Not left anymore, he offered to his beloved a real castle where the true love letters sent. But everything would have been too obvious and easy for the great Salvador Dali.

So, creates for him and his muse a true alphabet. A secret alphabet based on their initials. G for Gradiva-Gala Dalí, D and S to Salvador, stylized characters in eight and encrypted: Daligramas.

Already in the first ani ' 70 la Maison Lancel played the Daligrammi creating a collectible called Dalí, with a strap made from bicycle chain, symbol of sincere devotion of two energies that are in the same direction.

Today, with that Lancel légèreté all French, a bold, sassy and passionate. Is more than a simple Monogram created by Dalí, the Daligramma is a true Declaration of love.

After the success of the BB, Leonello Borghi signature "Daligramme" the new spearhead of Lancel. Undisputed icons of this line, the DoliDol and DoliGala, before taking over the famous 70 's bag created by Lancel, leather or canvas with the chain, the second that the bucket, one of the must-have of Lancel. And to learn more, or if you just want to hear speak of love, here is the video of our meeting with Leonello Borghi. E.L.